Case Study: Prince George’s County achieves unified digital transformation with Acquia CDP

Prince George's County drives a $1M+ digital transformation with Acquia CDP

Prince George's County, a major municipal government in Maryland, faced the challenge of an outdated and inflexible CMS that created a fragmented digital experience for its nearly one million residents. The county needed to consolidate its web presence onto a unified platform to improve access to services, streamline content management for staff, and establish a foundation for future AI-driven engagement. To address this, they partnered with vendor Acquia and its Acquia Cloud Platform and Acquia Site Studio products.

Acquia, with its partner Tactis, implemented a new Drupal-based platform that integrated critical systems like Salesforce PGC311 search and streamlined editor access with SSO. The solution deployed Acquia Conversion Optimization for behavioral analytics and data collection to support AI and chatbot training. The results included a unified digital front door for all county services, improved operational efficiency, and a sustained engagement model that grew into a $1M+ continuous optimization initiative, reducing friction for constituents and staff alike.

Prince George's County