Case Study: Ashley Stewart achieves 344% increase in omnichannel shoppers with Acquia CDP

Plus-size clothing retailer Ashley Stewart uses Acquia Customer Data Platform to help transform single-channel shoppers into high-value omnichannel shoppers

Ashley Stewart, a 29-year-old plus-size apparel retailer with 89 stores across 22 states, needed to boost customer lifetime value and make campaigns more relevant. Marketing goals included converting single-channel shoppers into multichannel buyers and improving abandoned-browse/cart response rates, but a lack of visibility into in-store purchases and a fragmented customer view left only 9–10% of shoppers purchasing across channels and caused irrelevant messaging.

By adopting the Acquia Customer Data Platform to unify offline transactions with online behavior, Ashley Stewart gained a single customer view for precise segmentation and personalization (e.g., VIP and category-based campaigns, Diva Dollars tracking). The result: cross-channel shoppers rose to about 40% (a 344% increase in omnichannel shoppers), 30% of emails were eliminated while boosting engagement, and the email opt-out rate remained extremely low at 0.08%.

Ashley Stewart