Case Study: Peter Glenn achieves a single omni-channel customer view with Acquia CDP

Peter Glenn - Customer Case Study

Peter Glenn, the outdoor apparel and gear retailer, struggled with limited insight into off-season buyers, labor-intensive data transfers into its email service provider, and weak segmentation across its omni-channel business. Acquia CDP helped Peter Glenn better understand and target customers using a single customer view and advanced segmentation.

Acquia CDP implemented integrated promotional, triggered, and lifecycle campaigns across online and offline channels, along with data quality tools to clean customer records and re-engage lapsed buyers. The results included a 30% increase in average order value, plus strong campaign performance such as +83% CTR for a kids-wear sale and +17% CTR for a Labor Day promotion.

Peter Glenn

David Mahoney

Marketing Director