Case Study: Moosejaw achieves up to 125% higher conversion rates and 10% lower customer acquisition costs with Acquia CDP

Outdoor apparel and gear retailer Moosejaw turned to Acquia Customer Data Platform to lead the venture into advanced personalization

Moosejaw, an outdoor apparel and gear retailer founded in 1992 and known for its irreverent marketing, needed better customer insight to stand out from low‑price competitors. With fragmented data across touchpoints and a reliance on heavy discounting and batch‑and‑blast emails, the company struggled to identify high‑value customers and make strategic, margin‑protecting decisions.

Using Acquia Customer Data Platform to unify omnichannel data and apply machine‑learning clustering, Moosejaw built rich customer personas and delivered persona‑specific emails and experiences. The result: revenue per email rose 9%, customer acquisition costs fell 10%, email clickthroughs increased up to 41%, conversion rates improved by as much as 125%, and email became a fast‑growing channel with 20–30% year‑over‑year revenue growth.

MooseJaw