Case Study: MCM Worldwide achieves 3X revenue from personalized emails with Acquia CDP

MCM Worldwide - Customer Case Study

MCM Worldwide, a global luxury leather goods brand founded in 1976, was growing its direct‑to‑consumer presence in the U.S. and EU and needed to deepen personalization while controlling costs. The company wanted a single customer view to build region- and product‑affinity personas, understand where customers were in their repurchase journey, and ensure any machine‑learning models were transparent and exportable for use across channels and partners.

MCM implemented Acquia Customer Data Platform, using Product Clusters and Likelihood to Buy models to assign customers to personas, tailor product recommendations, and enable in‑store clienteling and cohort‑based targeting. Models were trained in weeks and integrated into dashboards and identity resolution to dedupe global profiles. The result: personalized emails drove 3X the revenue of standard campaigns, teams now use the CDP daily, and MCM plans to broaden CDP integrations to improve experiences across touchpoints.

MCM Worldwide