Case Study: Lululemon Athletica boosts site visits 50% and digital revenue 10–15% with Acquia CDP

Lululemon Athletica - Customer Case Study

lululemon, a community-focused athletic apparel retailer with 460 stores worldwide, faced a data challenge: customer information was scattered across in-store and digital silos, preventing the company from understanding customers as individuals and scaling a customer-centric strategy needed to reach its growth goals. Manual analysis couldn’t keep up with the volume and variety of online and offline data, so the brand needed a way to unify and act on that intelligence in real time.

Partnering with Acquia and deploying the Acquia Customer Data Platform, lululemon consolidated customer signals into a single, real-time view to orchestrate personalized cross-channel experiences and inform marketing, stores and merchandising. The platform enabled tailored online and in-store campaigns and smarter inventory/discount decisions, driving up to a 50% increase in site visits, a 25% rise in local event attendance, and a 10–15% lift in baseline revenue from digital marketing (with fully engaged customers spending 10x more annually).

Lululemon Athletica