Case Study: Johnson & Johnson achieves faster, lower-cost website scaling with Acquia CDP

Johnson & Johnson - Customer Case Study

Johnson & Johnson needed to improve its online presence, deliver a better user experience, and scale more than 500 high-traffic international websites across its global brand portfolio. Working with Acquia CDP and EPAM, the company also aimed to fix weak SEO, inconsistent site features, and costly, highly customized upgrades across sites.

Acquia CDP helped J&J implement CANVAS, a Drupal-based multisite platform with CI tools, standardized build and upgrade processes, and custom migration templates. The new approach reduced the average cost of a new site build by 59%, cut build time by 45%, lowered ongoing maintenance costs by 25% or more, and improved engagement metrics such as time on site, page views per visit, and visits to target pages.

Johnson & Johnson