Case Study: JOANN achieves 150%+ increase in online orders and 18% incremental revenue with Acquia CDP

JOANN Stores Stitches Together Data with Agilone’s Customer Data Platform

JOANN Stores, a Cleveland‑based crafting retailer with over 870 stores and a large eCommerce presence, needed an enterprise‑grade customer data platform to unify massive data volumes and enable true omnichannel personalization. Facing 80 million customer records, tens of millions of daily events, hundreds of thousands of SKUs and billions of transaction lines, JOANN wanted to connect online, mobile and in‑store behavior to deliver seamless, personalized experiences.

AgilOne’s CDP created single customer profiles by unifying transaction, event and mobile data, integrating with partners like Euclid to capture in‑store contacts and stitching mobile IDs, emails and cookies for targeted messaging. Using 300+ custom attributes across campaigns (store abandonment, SMS reactivation, social and more), JOANN saw rapid impact: online orders rose by more than 150%, reactivation response tripled, and incremental revenue grew 18% within two months.

JOANN

Steve Miller

VP of Marketing & Business Development