Case Study: J.Crew achieves agile, data-driven marketing and double-digit campaign lifts with Acquia CDP

J.Crew - Customer Case Study

J.Crew, an omnichannel apparel retailer operating dozens of stores and multiple e‑commerce sites, struggled to act on customer insights because its legacy marketing service provider produced murky, siloed data and slow, analyst‑dependent processes. That lack of clean, timely customer and transaction data prevented personalized campaigns, accurate lifetime‑value calculations, and nimble marketing that could protect margins and drive growth.

J.Crew standardized on Acquia CDP, which delivered daily, deduped and connected customer data, ML scores, self‑service audience building and integrations to execution and analytics partners. The result: marketers can create and deploy audiences in minutes, call centers access higher‑quality profiles, and campaigns perform measurably better — for example, a cashmere‑focused email segment (10% of circulation) drove double‑digit lifts in AOV, conversion, open and click rates and nearly half of total demand.

J.Crew