Case Study: Crayola achieves organization-wide DAM adoption with Acquia DAM

Crayola trains 600 users on Acquia CDP for successful DAM adoption

Crayola, an American manufacturing company best known for its art supplies, faced the challenge of ensuring organization-wide adoption of a new digital asset management (DAM) system. The company knew that overcoming employee resistance to changing their daily workflows would be critical to the success of their first-ever DAM implementation from vendor Acquia.

The solution involved implementing Acquia DAM, dubbed "The Crayola Gallery," and a multifaceted training program led by a dedicated champion. This program included live sessions, advanced user training, ongoing email support, and self-service materials. As a result of Acquia's solution, over 600 employees were trained and became regular users of the system, ensuring successful adoption and supporting the company's long-term digital asset goals.

Crayola