Case Study: Aydinli achieves £125k additional revenue per campaign and 3,500% ROI with Acquia CDP

Clothing retailer Aydinli turned to Acquia CDP to help it discover and take action on customer insights

Aydinli is a Turkey‑based clothing retailer and licensed distributor for brands like Pierre Cardin and U.S. Polo Assn., with ~5,000 employees. Facing a hyper‑competitive market, the company needed a faster, more accurate way to create targeted audiences and lacked the analytics and segmentation tools to act on retail‑focused customer metrics or easily deploy email and SMS campaigns.

Aydinli implemented Acquia CDP and its machine‑learning models—using Likelihood to Buy for discount optimization, User2Product recommendations and product/behavioral clusters—to split audiences, manage discount spend, and target or exclude segments (e.g., high‑returners, digital‑only buyers). The approach improved conversion and reduced cannibalization, generating an average £125k additional revenue per campaign over four months across three brands and delivering more than a 3,500% ROI.

Aydinli