Case Study: Centara Hotels & Resorts boosts bookings and conversions with Acquia CDP

Centara Hotels & Resorts boosts bookings 100% with Acquia CDP

Centara Hotels & Resorts, a leading Thailand-based hotel operator, faced significant challenges with its outdated custom CMS. The system prevented decentralized content management, made third-party integrations difficult, and hindered the integration of its loyalty program and booking engine. Seeking to revamp its digital experience, Centara turned to Acquia for a solution.

By implementing Acquia's platform, including Acquia Site Factory and Drupal, Centara gained the ability to efficiently manage content across multiple properties. The solution provided standardized templates for marketers and seamless integrations, including with its booking engine. As a result, Acquia helped Centara achieve a 100% year-on-year increase in conversion rates and overall bookings, along with a 40% increase in room nights booked.

Centara Hotels & Resorts