Case Study: Blinds.com achieves 30%+ revenue-per-email lift and smarter personalized marketing with Acquia CDP

Blinds.com optimizes their marketing efforts, spend, and personalization through using AgilOne's Customer Cloud

Blinds.com, the world’s largest online retailer for blinds and shades, struggled with fragmented, siloed customer data that prevented a unified view of customer behavior. That led to ineffective “batch-and-blast” campaigns, superficial last-click attribution, and limited lifecycle visibility, prompting goals to cleanse and household records, implement propensity scoring and automated lifecycle triggers, and optimize PPC bidding using predicted lifetime value (pLTV).

By deploying AgilOne’s Customer Data & Engagement Hub and integrating with ExactTarget, Blinds.com unified omni-channel data, applied propensity and clustering models for targeted direct mail, used pLTV to optimize PPC bids, and created look-alike audiences for acquisition. The result: over 30% increase in revenue per email, broader email reach while sending fewer messages, double-digit gains in open and click rates, improved paid-search contribution, and a 15% revenue boost from direct mail.

Blinds.com

Mosheh Poltorak

Sr. Digital Marketing Manager