Case Study: GODIVA boosts email engagement and achieves 621% Mother’s Day ROAS with Acquia CDP

621% increase in mother's day campaign roas

GODIVA, the global premium chocolatier, needed to connect its brick-and-mortar boutiques and digital channels into a single customer view to deliver more personalized experiences, increase loyalty and boost marketing ROI. When boutiques and cafés in North America were proactively closed during the COVID‑19 pandemic, the company had to quickly supercharge e‑commerce and improve targeting to convert in‑store buyers to online shoppers.

GODIVA implemented Acquia’s Customer Data Platform to unify identities, analytics and activation across channels. Using the CDP’s insights and segmentation, targeted campaigns doubled email open rates and tripled clickthroughs for boutique‑only shoppers, delivered a 621% increase in Mother’s Day ROAS, substantially improved acquisition ROAS with lookalike audiences, boosted web traffic and revenue, and created high‑performing social content based on top acquisition SKUs.

GODIVA