Case Study: Lids achieves $250K holiday win‑back and a unified 28M customer view with Acquia CDP

$ 250k revenue from one holiday win-back campaign

Lids, a leading headwear retailer with nearly 1,200 stores in the U.S. and Canada, struggled to leverage its successful Access Pass loyalty program because its customer database was full of duplicates and offered few behavioral insights. The retailer needed an easy-to-use solution that would consolidate records and enable non‑technical teams to create meaningful customer segments for targeted marketing.

Lids selected Acquia Customer Data Platform, whose Identity Resolution Engine cleansed and deduped 53 million raw guest records into 28 million marketable master records and enabled advanced segmentation for email, paid digital and lookalike prospecting. Over a three‑year engagement, Acquia CDP helped Lids drive positive year‑over‑year in‑store traffic despite weakened mall traffic and generated $250K in revenue from a single holiday win‑back campaign.

Lids