Case Study: Clarks achieves $1.4M campaign revenue and 5:1 ROAS with Acquia CDP

$1 M revenue from a $500,000 campaign

Clarks, the 200-year-old English shoemaker with more than 1,000 branded stores and global distribution, needed a single, unified view of customers because siloed data and a disconnected tech stack (retail POS not linked to e‑commerce OMS) kept the brand from understanding customers 1:1 and prevented effective personalization.

Clarks deployed Acquia Customer Data Platform to unify customer, product, order and behavioral data, apply identity resolution and enable ad‑hoc analytics and hyper‑personalized 1:1 campaigns. The result: $1.4M revenue from a $500K campaign (exceeding the year‑end goal by $200K), a 5:1 increase in ROAS for paid search, multichannel shoppers buying 440% more often than single‑channel shoppers, and strong offline attribution (24% bought the exact shoe served, 64% bought from the same category).

Clarks