Case Study: Florida University increases student applications with Acqueon LCM

Florida University Implements Acqueon LCM To Build Superior Relationships

Florida University, working with partner CDW-G, needed a better way to manage its online student enrollment outreach. Although it already used Cisco Unified Contact Center Enterprise for telemarketing and inbound calls, the university wanted more flexibility in managing calling lists and campaigns to boost completed applications, support the admissions funnel, improve call outcome handling, and get clearer campaign metrics. Acqueon LCM was chosen to help connect manual admissions workflows with a scalable technology platform.

With Acqueon LCM, Florida University automated outbound follow-ups to prospective students, assigned counselors in real time, and tracked 85+ call outcomes such as missing documents or incomplete FAFSA records. The solution fed results into the university database for better visibility and reporting, helping counselors guide each applicant toward completion. As a result, Acqueon enabled the university to personalize student interactions and increase the number of students in the application pool, while also laying the groundwork for future expansion into graduate support and default prevention programs.