Case Study: National Theatre boosts targeting and conversion with Acoustic Campaign

Writing a new script for the National Theatre

The National Theatre faced challenges with an outdated, linear email system that lacked automation and the ability to personalize communications based on customer behavior. Their previous platform could not retarget audiences who engaged with specific shows or respond to web behaviors, hindering their ability to market effectively across multiple channels, including cinema venues and fundraising. They turned to Acoustic and implemented its Campaign platform with the Social Audiences module to overcome these obstacles.

Acoustic provided a solution centered on the Campaign platform, enabling highly personalized, dynamic email content and targeted social advertising based on customer data and web behaviors. This allowed the National Theatre to automate marketing journeys and retarget audiences with relevant messages. The results were significant, including a 113% higher ROI for social advertising, a 53% increase in email open rates, and a 75% higher conversion rate for targeted emails, dramatically improving engagement and efficiency.

National Theater

Thom Wallis

Senior CRM Marketing Manager