Case Study: Lottoland boosts CRM-driven revenue up to 30% with Acoustic Campaign

Winning big Boosting revenue up to 30% with targeted email campaigns

Lottoland, a Gibraltar-based online lotto provider with more than nine million customers, needed a scalable, multilingual CRM platform to become a global leader. Facing the challenge of engaging players across nearly 20 markets, time zones and cultural differences, Lottoland chose Acoustic and its Acoustic Campaign solution to support large-scale email programs, personalized messaging and localized communications.

Using Acoustic Campaign, Lottoland built segmented journeys, dynamic content and timed sends tailored to player behavior and local markets, with country managers reviewing creative for cultural fit. The results were significant: CRM now delivers about 15% of revenue on average (up to 30% in smaller markets), a campaign tripled El Gordo sales year‑over‑year, open rates rose 30%, and email deliverability reached 98% — all achieved with Acoustic’s platform.

Lottoland

Emilia Helo

Head of CRM