Case Study: Georgia Aquarium achieves 21% digital revenue growth and 288% engagement increase with Acoustic Campaign

Using personalized outreach to drive revenues and enable vital research and conservation

Georgia Aquarium, a nonprofit attraction in Atlanta, turned to Acoustic and its Acoustic Campaign product to solve a core challenge: convert one-time visitors and sponsors into frequent guests and ongoing supporters to fund research and conservation. Facing siloed customer data and a growing mobile audience, the organization needed a smarter, personalized digital approach to engage visitors before, during and after their trips.

Acoustic implemented a centralized marketing platform (Acoustic Campaign, alongside Acoustic Analytics and Acoustic Mobile Marketing) to build detailed visitor profiles, segment audiences, and run automated multi‑wave, SMS and push campaigns. The targeted personalization drove measurable gains: an 89% boost in email open rates, a 288% increase in engagement with targeted messages and a 21% rise in revenues attributed to the digital channel—results that directly support Georgia Aquarium’s conservation and research efforts.

Georgia Aquarium

Andrew Carlsen

Digital Marketing Manager