Case Study: Towergate Insurance achieves 15% more campaign revenue and 66% faster campaign creation with Acoustic

Turning customer insights into highly personalised campaigns

Towergate Insurance, a leading UK insurance intermediary that grew through extensive M&A, struggled with highly siloed, unstandardised customer data and slow, manual campaign processes. Working with Acoustic and its Acoustic Campaign platform, Towergate sought to consolidate disparate systems and turn fragmented customer information into a unified view to enable personalised, timely marketing.

Acoustic’s Professional Services ran a data-architecture workshop and Acoustic Product Consultants built a consolidated data infrastructure with recurring imports, Email Insights and Web Tracking, and automated customer journeys in Acoustic Campaign. The changes gave Towergate more than a million opted-in contacts, cut campaign creation time by up to 66% (from three weeks to about one), delivered a 35% open rate and a doubled click-through rate for a 130,000-recipient campaign, and generated roughly 15% more campaign revenue year-on-year — while also improving deliverability and saving marketing hours.

Towergate Insurance

Jennifer Lam

Digital Campaign Manager