Case Study: Ten Group achieves 5x faster targeted campaigns and 15% higher email open rates with Acoustic

Ten Lifestyle Group builds long-term customer loyalty with personalized concierge services

Ten Group, the global concierge provider serving banks, luxury retailers and premium brands, needed a way to make its email marketing feel as personal and timely as its high-touch concierge service while scaling into new markets. Facing manual, time-consuming campaign builds that limited targeted outreach, Ten Group implemented Acoustic Campaign from Acoustic to automate segmentation and multichannel campaign workflows and deliver more relevant communications to busy, high-net-worth customers.

Acoustic helped Ten Group combine CRM data, browsing and booking histories, and address data to build fine-grained segments, use dynamic fields for highly personalized mailers, and measure performance with integrated analytics; Acoustic Professional Services also assisted with implementation and IP warm-up to ensure deliverability. The results: campaign creation became roughly five times faster, Ten Group can send up to five times more targeted messages per week, and email open rates rose about 15%, enabling cost-effective personalization at scale and stronger member engagement.

Ten Group

Catherine Allan

Content Director