Case Study: SportPursuit boosts sales with personalized email campaigns using Acoustic

SportPursuit drives 85% of revenue from email subscribers with Acoustic

SportPursuit, an online sporting goods retailer, needed to send a high volume of daily emails to its members without sacrificing relevance. Their challenge was to avoid subscriber fatigue and maintain strong retention rates by moving beyond generic blasts to deliver truly personalized content that would drive sales. To achieve this, they partnered with Acoustic and utilized its Acoustic Campaign product.

Using Acoustic Campaign's relation table features and automated programs, SportPursuit implemented highly targeted, one-to-one personalization based on user behavior and interests. This solution allowed their small team to efficiently build and send 45 million personalized emails per month. The results were significant, with Acoustic helping SportPursuit generate 85% of its revenue from email subscribers, achieve a 50% sales increase in 2020, and triple its sales over a five-year period while maintaining remarkably high customer retention.

SportPursuit