Case Study: Scientific American boosts email revenue and cuts costs with Acoustic Campaign

Scientific approach to boosting revenue with email

Scientific American, a long-running science and technology magazine, needed a better way to manage its email marketing. The team was sending too many untargeted emails to its 9.5 million readers, which drove up costs and lowered engagement and profitability. To solve this, they turned to Acoustic Campaign.

Using Acoustic Campaign, Scientific American built automated onboarding and cross-sell programs, added behavioral suppression lists, and used reporting tools like heatmaps and A/B testing to improve targeting and optimization. The results were significant: Acoustic helped cut email volume by about 30%, reduce email costs by 20%, and increase email revenue by 25%.

Scientific American

Christopher Monello

Senior Marketing Manager