Case Study: RIU Hotels & Resorts cuts response times and improves anomaly detection with Acoustic Tealeaf

RIU Hotels & Resorts - Customer Case Study

RIU Hotels & Resorts, a global hospitality chain, needed a better way to understand online customer behavior, spot website issues quickly, and protect bookings from friction, fraud, and other anomalies. The company turned to Acoustic Tealeaf to gain real-time visibility into onsite navigation and improve the reservation experience.

Using Acoustic Tealeaf, RIU implemented event configuration, struggle analysis, segmentation, and anomaly detection to monitor behavior, quantify obstacles, and react faster to issues. The results included a 50% reduction in response times to detect anomalies, a 30% reduction in situation analysis effort, and identification of anomalous traffic representing 3% of web traffic, helping RIU redirect users toward the optimal funnel and improve conversion.

RIU Hotels & Resorts

Eduard Bonet

Vice President, Digital Business