Case Study: Gavl achieves doubled live auction attendance and 212% mobile app download growth with Acoustic Campaign

Personalising outreach to build new audiences for online real estate auctions

Gavl, a Melbourne-based startup that livestreams real estate auctions via a mobile app, needed to modernise and scale how it onboarded and engaged both estate agents and homebuyers. Facing siloed email, SMS and push systems and heavy manual onboarding, Gavl turned to Acoustic and its Acoustic Campaign platform to create a single, analytics-driven engagement solution that could personalise outreach and automate multi-channel coaching journeys.

Using Acoustic Campaign (with implementation support from partner TIOBE), Gavl consolidated customer data, built fine-grained segments and launched automated multi-wave onboarding, app-push and reminder campaigns. The Acoustic solution doubled live auction attendance, automated onboarding and engagement at scale, and drove a 212% increase in mobile app downloads while improving push message reliability — enabling Gavl to expand into new markets like New Zealand.

Gavl

Michael Artup

General Manager