Case Study: MyState Bank doubles email campaign volume with Acoustic

MyState Bank doubles email campaign creation and cuts data requests 70% with Acoustic

MyState Bank faced significant challenges with an outdated CRM system that hindered its customer marketing efforts. The system was difficult to use, required HTML skills to build emails, and lacked automation and integration, forcing the team to rely on manual processes and frequent data requests from IT. To overcome these obstacles, the bank turned to the Acoustic customer engagement platform.

By implementing Acoustic, MyState Bank empowered its marketing team to become self-sufficient. The solution drastically reduced data requests to IT by 70% and cut email campaign creation time from days to hours. This operational efficiency allowed the team to double its email campaign volume within a year. Furthermore, Acoustic enabled the successful launch of a customer onboarding journey that achieved a 76% engagement rate and contributed to early customer funding uplift.

MyState Bank