Case Study: Seasalt Cornwall achieves 3.7% digital sales uplift and seamless personalization with Acoustic

Making fashion seamless with better personalization

Seasalt Cornwall, a UK fashion and homeware retailer, needed to deliver seamless, personalized online and email experiences but lacked visibility into customer journeys and technical struggle points. To close that gap it partnered with Acoustic, deploying Acoustic Analytics, Acoustic Exchange and Acoustic Campaign plus Product Recommendations to gain deeper insight and drive personalization.

Acoustic helped Seasalt pinpoint and fix friction, feed behavioral insights into marketing, and dynamically personalize emails and site content — actions that boosted conversions and saved lost revenue. As a result, Seasalt attributes 3.7% of digital sales to personalization, expects a £40,000 uplift from a Product Recommendations A/B test, and reports stronger open/click rates and faster issue resolution thanks to Acoustic’s platform.

Seasalt Cornwall

Aron Cody-Boutcher

Chief Customer Officer