Case Study: KDDI increases ecommerce conversions with Acoustic

KDDI drives conversion through personalized product recommendations from Acoustic

KDDI, a leading Japanese telecommunications operator, wanted to grow its au Online Shop and improve conversion rates. The team had a recommendation engine in place, but it needed a better way to deliver personalized experiences and understand customer behavior more clearly. Acoustic provided the customer with tools including Experience Analytics (Tealeaf), Personalization, Content, Journey Analytics, and Exchange.

Using Acoustic Personalization and related solutions, KDDI launched tailored product recommendations, accessory suggestions, and A/B testing across its online shop. The rollout took about four to five months, and the impact was a clear increase in conversions and customer contract rates, with higher click-throughs and purchases from personalized recommendations. KDDI described Acoustic as highly cost-effective, with strong product quality and support.

KDDI

Shogo Nakayama

Online Shop Promotion Office General Manager