Case Study: Ingersoll Rand achieves personalized customer outreach at scale with Acoustic

Ingersoll Rand personalizes customer outreach at scale

Ingersoll Rand faced the challenge of better understanding its customers to deliver targeted, personalized marketing at scale. To address this, Ingersoll Rand deployed Acoustic’s B2B marketing automation platform to centralize purchase history with behavioral, demographic, and contextual data and deepen customer insights.

Using Acoustic’s solution, Ingersoll Rand now tailors messages to individual preferences—boosting open rates, delivering more relevant content to increase conversion likelihood, and providing personalized support after adverse weather to nurture loyalty. The Acoustic platform enabled these measurable improvements in engagement and customer experience.

Ingersoll Rand

Melanie Fox

Digital Engagement Leader