Case Study: The Clara Global School achieves 283% enrollment growth and $200K annual revenue increase with Acoustic Campaign

Increasing annual revenue through growing enrollment

The Clara Global School, a CBSE primary school in Pune, India, faced stiff competition from about 10 other elite schools and struggled to differentiate itself because enrollment leads and campaign data were spread across Google AdWords, Facebook and siloed website systems. To unify marketing and improve lead insights, the school engaged Acoustic (with implementation support from partner Comsense Technologies) and adopted Acoustic Campaign for end-to-end digital marketing management.

Using Acoustic Campaign, Comsense ran a proof of concept email program, integrated the school’s website and ad channels into a single dashboard, and developed persona-driven content (including a popular parenting guide) to target prospects more effectively. Acoustic’s solution delivered measurable impact: a 25% reduction in marketing costs, a 1,900% increase in social followers, a 283% rise in enrollments in under eight months, and about $200,000 in additional annual revenue.

The Clara Global School