Case Study: Harlequin achieves 36% higher email revenue with Acoustic Campaign

Harlequin - Customer Case Study

Harlequin, the world’s leading romance publisher, wanted to increase email revenue with a very small two-person marketing team. Using Acoustic Campaign, Harlequin needed to better match readers with the right books while improving the performance of its email and newsletter program.

Acoustic helped Harlequin implement dynamic abandoned-browse and abandoned-cart emails, expand welcome messaging from one email to a four-part series, and use AI-powered insights and reporting to optimize campaigns. These changes drove a 36% increase in email revenue overall, a 788% lift in welcome email revenue, a 30% increase in average order value, and strong engagement rates of 38% for abandoned browsing and 50% for abandoned carts.

Harlequin

Amy Loosemore

Manager of Email and Content Marketing