Case Study: Groupe SEB achieves more efficient digital D2C marketing with Acoustic Campaign

Groupe SEB reduces weekly promotion time by 50% with Acoustic

Groupe SEB, a major manufacturer of cookware and small domestic appliances, faced a challenge when the COVID-19 pandemic shifted consumer demand away from retail partners and toward online, direct-to-consumer channels. The company needed to rapidly adapt its digital strategy to meet this new consumer behavior and support overall sales. Groupe SEB partnered with Acoustic and its Marketing Automation platform, Acoustic Campaign, to find efficiencies and better engage with customers directly.

By implementing Acoustic Campaign, Groupe SEB automated its email offers and reporting, gaining significant operational efficiencies. This allowed for more focused targeting based on rich transactional data and customer engagement metrics. The results included a 50% reduction in time spent sending promotions and the capture of thousands of new opt-ins. Acoustic enabled Groupe SEB to drive over 80% of its online D2C revenue through CRM and create more efficient, data-driven marketing campaigns.

Groupe SEB