Case Study: STV achieves higher engagement and audience loyalty with Acoustic Campaign

Driving loyalty through better insight into what people want to watch

STV, Scotland’s leading digital media brand, needed to deepen audience loyalty and surface what viewers want to watch amid a growing number of choices. With four million monthly viewers and rich viewing data but no easy way for marketers to extract and act on it, STV turned to Acoustic and its Acoustic Campaign platform to build, test and run personalized multichannel campaigns at speed and scale.

Acoustic implemented an analytics-driven engagement platform that creates a 360-degree view of viewers, builds fine-grained segments, and automates outreach across email, mobile push, SMS and web. Using Acoustic Campaign, STV now sends about 60 million targeted messages a year and delivered 40,407 mobile streams from roughly 286,000 communications, lifted streaming for a show by 55%, saw a 746% conversion bump for a live event, rebuilt its email opt-in lists by 50% post-GDPR, and achieved a 50% increase in open rates and an 81% lift in click-through rates — while supporting the Scottish Children’s Lottery in raising over £4 million.

STV

David Handling

Customer Experience Manager