Case Study: Banco Supervielle boosts customer engagement with Acoustic Content

Delivering personalized banking when you can’t be face-to-face

Banco Supervielle, one of Argentina’s largest private banks, needed a more modern content management system to improve efficiency, support personalized customer communications, and speed up updates across channels. Its legacy CMS made editors dependent on developers, required separate content for each channel, and slowed down content production, creating challenges that became even more urgent during COVID-19.

To address this, Banco Supervielle implemented Acoustic Content with Shutterstock, giving teams a cloud-based, headless CMS with an easy interface, API-driven workflows, and centralized asset management. With Acoustic, the bank was able to create and update landing pages, campaigns, and legal or operational notices in hours, reduce maintenance needs, improve website engagement and navigation, and support faster onboarding and digital interactions across web, mobile, email, and branch channels.

Banco Supervielle

Tomas Bianco

Product Manager