Case Study: interactive investor achieves 80% higher newsletter open rates and 70% higher clickthroughs with Acoustic Campaign

Creating campaigns so engaging, they deliver double-digit open and clickthrough rates

interactive investor, a UK investment platform, faced fragmented CRM after acquisitions and needed to consolidate three separate CRM platforms and databases to stay relevant and better nurture prospects and customers. The company moved its marketing to acoustic Campaign and appointed Head of CRM Phil Ireland to shift CRM from a supporting role to a primary engagement channel.

Using acoustic Campaign (and plans to integrate Acoustic Exchange), interactive investor implemented audience segmentation, automated journeys, send-time optimization and highly personalized content, supported by Acoustic professional services. The results are measurable: newsletter open rates are up more than 80%, clickthrough rates have risen over 70%, and Campaign emails drive more than 10% of overall website traffic — with further real-time and kinetic-email work underway with acoustic.

Interactive Investor

Phil Ireland

Head of CRM