Case Study: Eldorado Resorts achieves 50% higher email open rates and personalized guest engagement with Acoustic

Building engagement with highly personalized messaging

Eldorado Resorts, a casino entertainment company operating dozens of properties, faced a growing need to scale personalized digital marketing after shifting customer preferences from direct mail to email. The company struggled with manual, repetitive processes—often rebuilding customer databases for each campaign—which limited its ability to deliver timely, relevant messages. To address this, Eldorado Resorts deployed a centralized digital marketing platform based on Acoustic Campaign.

Using Acoustic Campaign, Eldorado Resorts built a single customer repository with roughly 90 attributes, integrated gaming and booking systems, automated opt‑in/out compliance, and used dynamic content and segmentation to personalize campaigns at scale. Acoustic’s solution produced clear results: a 50% increase in email open rates, a 20% boost in deliverability, campaign build times cut from weeks to days, a marketing database capturing over 20% of Isle of Capri’s monthly web visitors, and the ability to launch critical communications in a single day.

Eldorado Resorts

Rory Alexander

Director of Email and CRM Marketing Manager