Case Study: TGI Fridays achieves 61% increase in loyalty customers and 66% boost in loyalty revenues with Acoustic Campaign

Bringing together multichannel data to reveal deeper insights into the guest experience

TGI Fridays UK, a leading casual dining chain, needed to differentiate on guest experience as digital touchpoints multiplied. With fragmented data and only broad, generic email sends, the brand sought a marketing automation platform to unify multichannel data and enable personalized engagement. TGI Fridays selected Acoustic and deployed Acoustic Campaign to centralize guest interactions, automate segmentation, and support its loyalty-driven digital relaunch alongside partner Punchh.

Using Acoustic Campaign, TGI Fridays integrated booking, website, app, POS and Wi‑Fi data to build 360° customer profiles and deliver automated, personalized email, mobile and social campaigns. The Acoustic-powered approach cut campaign creation time, reduced agency reliance, and drove measurable results: a 30% rise in loyalty sign-ups, 61% increase in loyalty customer repeat visits, 66% uplift in loyalty-customer revenues, a 51% rise in unique guest visits and a 300% jump in guest referrals.

TGI Fridays

Steve Flanagan

Chief Marketing Officer