Case Study: Buffalo Jeans achieves 10x online sales with Acoustic through personalized engagement

Boosting online sales 10-fold with personalized engagement

Buffalo Jeans, a Montreal-based apparel retailer, needed to reinvent itself after closing its physical stores and shift to fully digital commerce while delivering one‑to‑one personalization for millennial customers. Lacking a centralized marketing platform and a 360° customer view, Buffalo Jeans partnered with KPI Digital to deploy Acoustic solutions — notably Acoustic Campaign, Acoustic Personalization and Acoustic Analytics — to unify customer data and remove friction across channels.

KPI Digital implemented the Acoustic platform to run targeted email outreach, deliver real‑time onsite recommendations and detect customer struggles for rapid remediation. The Acoustic-powered solution drove dramatic results: a tenfold increase in online sales within 24 months, transaction volumes up 80% in Canada and 109% in the US, conversion rate improvements of 60% (Canada) and 89% (US), revenue growth of 71% (Canada) and 75% (US), and 60% of overall revenue growth attributed to digital campaigns, with full ROI achieved in two years.

Buffalo Jeans

Stephen White

Senior Director Business Process and Operations