Case Study: Airlines Reporting Corporation achieves market expansion and increased sign‑ups with Acoustic

Airlines Reporting Corporation soars into new markets

Airlines Reporting Corporation (ARC) wanted to drive growth by signing up customers from a broader range of industries and needed to ensure its marketing and B2B analytics were delivering the best results. To address this, ARC partnered with Acoustic and adopted Acoustic’s customer experience analytics to observe how prospects move between marketing emails, landing pages and the website.

Acoustic’s analytics revealed how prospects hop between channels and where they get stuck, enabling ARC to redesign seamless online and mobile journeys that drive sign‑ups. With Acoustic, ARC improved conversion paths, expanded outreach into new industry segments, and achieved measurable growth by increasing customer acquisition and marketing effectiveness.

Airlines Reporting Corporation

Michael Tarajos

Enterprise Technical Solutions Engineer