Case Study: Big 5 Sporting Goods achieves 62% faster campaign creation and 4% higher email open rates with Acoustic Campaign

Advancing email marketing to the big leagues with powerful campaign automation

Big 5 Sporting Goods, a leading U.S. retailer of athletic gear, faced difficulty reaching customers with relevant, personalized email messages because its previous campaign platform was rigid and labor‑intensive. To scale timely, targeted outreach the company selected Acoustic and its Acoustic Campaign solution to better use customer preference and behavior data for email and cross‑channel marketing.

Acoustic implemented automated campaign workflows, fine‑grained segmentation, reusable creative components and integration with Acoustic Exchange Social Audiences, cutting manual work and speeding up campaign production. As a result, Big 5 reduced campaign creation time by about 62% (from ~4 days to ~1.5 days), confirmed subscriptions in under 30 seconds, and achieved a 4% increase in email open rates while freeing support resources and improving responsiveness.

Big 5 Sporting Goods

Sarah McMahon

Senior Manager, Digital Marketing