Case Study: Wiley reclaims 900 staff hours and boosts student recruitment efficiency with Acoustic

A higher degree of engagement for college recruiting

Wiley, a provider of higher education services for over 60 partner institutions, faced declining enrollment and falling phone-based engagement when recruiting prospective students. To move from manual, phone-heavy outreach to a digital-first, data-driven approach, Wiley selected Acoustic — deploying Acoustic Content and Acoustic Campaign to digitize communications and better understand student intent.

Using Acoustic’s AI-enabled content management and marketing automation, Wiley centralized assets, automated answers to 80 common queries, and scaled personalized campaigns and deadline alerts for 600+ programs. The Acoustic implementation returned 900 staff hours, automated updates across roughly 200 websites, and replaced low-value manual campaigns, enabling faster analytics-driven decisions and more targeted student engagement.

Wiley

Jourdan Hathaway

Senior Director of Student Experience