Case Study: The Honest Company boosts sales and shelf space with Acosta

The Honest Company lifts sales 73% with Acosta

The Honest Company, a brand on a mission to change the world with clean products, faced a challenge with slipping distribution and a loss of prime shelf space for its Baby Essentials and Children’s Body Care lines at Whole Foods Market. To reclaim its presence and drive growth, it partnered with Acosta’s Impact Natural team and leveraged their Business Intelligence services.

Acosta implemented a national strategy across 520+ Whole Foods stores, introducing new UPCs, expanding into new categories, and using data-driven insights to influence buyer decisions. The solution delivered significant results: a 73% lift in sales, a 76% jump in Total Distribution Points (TDPs), and a 1.5x increase in SKU count, successfully re-establishing The Honest Company's position in the premium retail arena.

The Honest Company