Case Study: Kao achieves a 61% sales increase at Family Dollar with Acosta

Kao boosts Family Dollar sales 61% with Acosta

The customer, Kao, a manufacturer of personal care brands, aimed to expand its presence and SKU mix in over 7,400 Family Dollar stores. The challenge was to differentiate its products in a competitive category by demonstrating superior value to consumers and delivering high margins to the retailer. The vendor, Acosta, employed its Business Intelligence and Revenue Growth Management services to address this.

Acosta implemented data-driven strategies, including compelling pricing and a robust promotional calendar, to maximize shelf impact. This solution led to a record-breaking 61% sales increase and a 15.4% growth rate for Kao, securing its position as a category leader at Family Dollar. The success of this partnership was recognized when Acosta was named Broker of the Year for Kao.

Kao