Case Study: Counter Culture Coffee achieves national growth and #1 Whole Foods ranking with Acosta

Counter Culture Coffee triples distribution with Acosta

Counter Culture Coffee, a premium regional coffee brand, sought to expand its national distribution and become a leader in the whole bean category. They partnered with Acosta's IGNITE service to navigate the competitive retail landscape and overcome challenges related to their product's premium price point and perishable nature.

Acosta developed a powerful sales story and a new distribution model for the brand. This solution successfully launched Counter Culture Coffee nationally with distributors UNFI and KeHE and secured placements in major retailers. As a result, the brand nearly tripled its distribution, expanded into over 3,500 stores, and became the number one whole bean coffee at Whole Foods Market.

Counter Culture Coffee