Case Study: Coca-Cola boosts shelf space and sales with Acosta

Coca-Cola gains +8 facings per store with Acosta

The Coca-Cola Company, specifically its Coca-Cola Nutrition division, faced the challenge of needing to expand shelf space for its chilled fruit drinks and ades in grocery and mass retailers to meet a projected 10% annual growth in demand. They partnered with vendor Acosta to launch the "Fair Share +2 Facings Acceleration" initiative, which utilized Acosta's space analysis and business intelligence services.

Acosta implemented a multi-pronged strategy using its proprietary shelving study to identify required space and a real-time dashboard to track progress. This solution resulted in an average gain of +8 facings per store for Coca-Cola's key products. The program drove a remarkable 3x unit growth for Coca-Cola and doubled the growth of the overall chilled beverage category at participating retailers, leading to plans for continuing the initiative into 2025.

Coca-Cola