Case Study: Barilla achieves stronger Kroger growth and supply stability with Acosta

Barilla grows category share by 1.5 pts with Acosta

Barilla, a renowned pasta brand, faced severe supply constraints and inventory challenges due to COVID-19 panic buying. To overcome this, they partnered with vendor Acosta, which utilized its Business Intelligence and headquarter sales services to mitigate these issues and support Barilla's critical relationship with retailer Kroger.

Acosta implemented a collaborative, data-driven solution. This included developing a market share tracker to ensure transparency with Kroger and an inventory tracker to monitor weekly allocations. Their headquarter sales team also provided downstream support to minimize out-of-stocks by prioritizing top stores. As a result, Barilla grew 1.5x faster than the next leading brand and increased its category share at Kroger by 1.5 points. Acosta's efforts were instrumental in turning these challenges into significant growth opportunities.

Barilla