Acorn: The Influence Company
5 Case Studies
Case Study: Kleenex drives awareness and buzz with Acorn: The Influence Company
A Acorn: The Influence Company Case Study
Kleenex engages Acorn influencers to drive awareness and create buzz around the 16 boxes of Kleenex for $16 promotion at Sam’s Club
Kleenex partnered with Acorn: The Influence Company to drive awareness and excitement around its 16 boxes of Kleenex for $16 promotion at Sam’s Club. The challenge was reaching moms doing back-to-school shopping and encouraging them to stock up on a household essential for their families.
Acorn: The Influence Company activated influencers whose audiences matched Sam’s Club shoppers, creating back-to-school content around lunchbox prep, teacher gifts, and money-saving tips featuring Kleenex. The campaign delivered 36M+ impressions, 30K+ engagements, and 82 content pieces, with impressions finishing 3x above projections.
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