Acorn: The Influence Company
5 Case Studies
Case Study: Gray Away reaches 23M+ people with influencer content from Acorn: The Influence Company
A Acorn: The Influence Company Case Study
Gray Away reaches over 23 million people with compelling influencer content featuring their Temporary Root Concealer spray and powder products
Gray Away, by EVERPRObeauty, wanted to boost awareness of its Temporary Root Concealer spray and powder at Walgreens and other mass retailers. The brand needed to reach people with graying hair who were looking for a spot-treatment solution or a way to delay their coloring cycle, and partnered with Acorn: The Influence Company to help connect with the right audience.
Acorn: The Influence Company activated a mix of mom, style, and beauty influencers to create instructional videos, before-and-after photos, and social content across blogs, Instagram, Facebook, YouTube, Pinterest, and Twitter. The campaign generated over 23 million impressions, 47,000+ engagements, and 250 content pieces, successfully driving product awareness and encouraging shoppers to buy Gray Away Temporary Root Concealer.
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