Acorn: The Influence Company
5 Case Studies
Case Study: American Licorice Company generates buzz and awareness with Acorn: The Influence Company
A Acorn: The Influence Company Case Study
American Licorice Company reaches over 32 million people with compelling influencer content featuring their Sour Punch Bites candy
American Licorice Company partnered with **Acorn: The Influence Company** to generate buzz around **Sour Punch Bites** at multiple retailers. The brand wanted to reach sour candy enthusiasts of all ages with entertaining, appetizing content that could connect across digital experiences and drive shoppers to retail partners.
**Acorn: The Influence Company** activated influencers to feature Sour Punch Bites in mouthwatering treats and recipes for desserts and drinks across blogs and social channels including Instagram, Facebook, YouTube, Pinterest, and Twitter. The campaign delivered strong measurable impact, generating **3.7M impressions**, **3.2M engagements**, and **284 content pieces**, while increasing awareness and encouraging purchases from multiple retailers.
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